Led the creative direction and visual strategy for a company operating at the intersection of print, technology, and marketing. Through a brand redesign, I developed cohesive visual systems across internal branding, client-facing materials, and integrated campaigns — ensuring every touchpoint reflected a consistent and elevated brand experience. I collaborated across departments, including project management, print production, and mail operations, to bridge creative vision with real-world execution and production requirements. By pairing strategic design with digital experiences such as landing pages and campaign assets, I helped transform direct mail into a more engaging, measurable marketing tool that supported client growth and lead generation.