Social Media Strategy Discovery

The goal of this discovery process is to build brand recognition and communicate your vision with clarity. Your insights will help define the content strategy, messaging, and brand voice behind your social media presence.

The goal of this discovery process is to build brand recognition and communicate your vision with clarity. Your insights will help define the content strategy, messaging, and brand voice behind your social media presence.

Company Name

Current Website

Audience & Positioning

Goal: To understand who your content should reach and what will resonate with them.

Who are the primary decision-makers you want your content to reach?

What problems, questions, or concerns do your ideal clients have before they contact you?

What would you like potential clients to know or believe about your company before reaching out?

Industry Authority & Expertise

Goal: To uncover opportunities for thought leadership and educational content.

What topics related to your industry could you confidently speak about at length?

What advice or guidance do you find yourself giving clients repeatedly?

What common mistakes or misconceptions do you see within your industry?

Brand Voice & Communication

Goal: To establish how your brand should sound and feel online.

How do you want people to describe your company after interacting with your content?

What tone best represents your brand? (Professional, approachable, educational, authoritative, etc.)

Are there any communication styles, messaging approaches, or industry clichés you want to avoid?

Content Direction

Goal: To identify content themes that feel authentic to your business.

What aspects of your work or process would you be most comfortable sharing publicly?

What stories, projects, or experiences best showcase the quality of your work?

What types of content feel most realistic and sustainable for you to create consistently?

Business Goals & Success

Goal: To ensure your social media presence supports meaningful business growth.

What would make this social media strategy feel successful six months from now?

What is the primary objective of your social media presence? (Lead generation, brand awareness, thought leadership, recruiting, etc.)

What actions do you want someone to take after engaging with your content?

Final Thoughts

Goal: To uncover strategic insights that may shape the overall direction of the content strategy.

If someone followed your company for six months but never hired you, what would you want them to believe about your expertise?

Are there any competitors, creators, or brands whose content you admire? Why?

Is there anything else you feel would help shape an authentic and effective social media presence for your business?

Thank you!

Thank you for taking the time to thoughtfully complete this questionnaire. Your responses will provide the foundation for developing a social media strategy that feels authentic to your business and resonates with the audience you want to reach.

The next phase will focus on reviewing your answers and conducting market research to identify opportunities within your industry. From there, you'll receive a strategic overview including audience insights, brand pillars, and content pillars that will guide the direction of your social media presence. Once this strategy is approved, we'll move into designing your content system and visual assets, followed by a collaborative review and approval process. After final approval, we'll ensure everything is organized and ready to use within Canva, providing you with a streamlined toolkit and brand resources to confidently manage and grow your social media presence moving forward.

Custom Branding + Strategy
Photography Services
Wedding Stationary

Contact

hello@hollyshouse.co

Denver, Colorado

Social

Instagram

TikTok